What happens when you mix a 30 year old sign company with a 90 year old sign supplier, and then add a healthy helping of electrical engineering expertise? You guessed it. SALLE was born from the minds of sign guys and gals just like you to help them (and now you) get a huge leg-up on the competition. Not only that, but you'll be saving your customers money, being more economically friendly and advancing in a rapidly evolving market. Now that's powerful.